Word of mouth

It’s surprising to me how people on Facebook trust strangers who pitch items they can buy at local stores or online on platforms like Amazon, and then go on social media to promote these items.

Yet when a friend offers to show them a store that can save them money, provide fresh ingredients, and potentially help with health and finances, they often don’t trust them enough to even take a look. they automatically shut down.

This highlights the challenge of building trust and direct relationships in a fragmented digital space, where personal connections can be overshadowed by the influence of social media and online marketplaces.

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