What does the little “e” mean?

The tiny “e” symbol on products means the products meet strict European Beauty and Health Standards. Why is that important to know? Well, the European Beauty and Health Standard are known to be a safer, healthier standard with healthier people.

Here’s why that matters:
In Europe, more than 1,300 ingredients are “banned”. Yes, banned—over 1,300 ingredients—in personal care products because of health risks.
In the U.S.? Only 11 ingredients are banned. Shocking, right?

Even crazier—some companies actually create two versions of the same product: a safer, European-standard one and then a less-regulated version for the U.S.
It’s not about protecting us; it’s about their profits. I know this from Guyana. Coke and Pepsi even do this with their soda. I will drink it there, but not here!

I now look for products with the “e” label. They’re usually pricier, but, thankfully, I shop with a manufacturer that makes safe, high-quality products affordable around the Wellness Store. This isn’t just for the ladies—guys, your health matters too!
Switching to healthier, toxin-free options doesn’t have to break the bank.
If you’d like help making the change, I’ve got some tips to share!