From the time we were children, why has been an important part of the narrative. Why is the sky blue? Why does the dog wag its tail? Why are there stars only at night? We asked those questions when we were children and our own children do now.
Why is more than a powerful word, it is a purpose. It is a direction. It is a destination. Those who succeed are very clear on their why. They revisit it often and it serves them well. Those who are clear on their why are the ones who have never given up and eventually, ultimately achieve their goals.
Too few of us have ever really taken the time to think about why we do what we do. The why inspires. Why is your purpose. Your why should be about your contribution to impact and serve OTHERS not yourself. If you don’t know why you do what you do, how can you expect others to know?
Your why is not about money, profits, revenues, salaries or other monetary measurements. Money is not a why statement, it is a result of accomplishment of a much bigger thing, as the attached article emphasizes. Your why is a sentence that clearly expresses your unique contribution and impact.
The association I have with my unique company compelled me to create my own why and helped me define that creation. In exchange for that introspection, the company provided me with an indispensable resource for accomplishing it. The company provided me with a HOW.