Thinking About the Freedom of a Home Based Business?

THINK, THEN DO.
The recent demise of several companies that used network marketing (or a facsimile) to sell their products to consumers, led me to reflect on the reasons that these, and many other companies, like them, fail.

Having been associated with a Consumer Direct Marketing business (a successful one) myself for more than 10 years makes me, at least somewhat, qualified to share some of my observations. I became an independent marketing executive with my company after being introduced by my enroller to the 12 success factors that portend a successful company and personal career with that company. My company possessed them all, so I was encouraged.

But in reflecting on the companies that have failed in the past, both long ago and recently, I came to a conclusion that, if there were success factors, there must be failure factors, as well. Some of these are simply reciprocals of the success factors, which would make it easy. As you and I both know, nothing comes easy, so I’m sharing a few of “think out loud” thoughts here. 

First, if the company you are considering is a pyramid business model—where only a few early “fortunates” will prosper—it is, first of all, illegal and finally, destined to fail, just because of the structure. It’s not the shape, because most direct marketing businesses have the “shape” of a pyramid. The downfall of the pyramid model is that the preponderance of compensation is not based on product sales, but on signing up others at a significant fee or large unsold product commitments. Don’t go there.

Another failure factor: a company that offers one or two products (even if size and applications vary). A company with a large variety of products and product categories that embrace duplicated, family spending; budget allocations that are already being made; offer an opportunity to expand your approach market exponentially, and your potential for success, greatly. However, a wide variety of products aren’t enough—the products must be higher in quality or unique in valuable ways and they MUST be competitively priced with their alternatives. Unique, superior, competitively priced products are what make the Consumer Direct Marketing model work.

A start-up company is sometimes a good bet in the technology/software business, but is almost never a good bet when it comes to consumer goods. A company with no history is using YOU to test every idea. Unless you enjoy being a lab rat, avoid this environment.

Another factor to examine is the company’s balance sheet (you will have to source that for yourself since that likely will not be shared).
Next, is the company you are considering partnering with carrying bundles of unexplainable debt? If so, their future may be in doubt, and therefore, so is yours.

So a definite failure factor is unfunded spending in a business, as it is in our personal lives.

I’m happy to say the company I represent has absolutely no debt—as in zero—even in capital investments. So a definite “failure factor” is unfunded spending in a business, as it is in our personal lives.

Now let’s talk about the effort you invest in creating a consumer, it is considerable, particularly if you do a more than adequate job explaining your products and your business. If the association you are considering allows you to continue benefiting from those efforts in the form of continuing residual income, those efforts are (or eventually will be) worth it. But, there are many direct marketing models that provide breakaways, which simply means the money your consumer is still spending, is not enriching you any longer. Call me crazy, but that’s not a good deal, and certainly, qualifies as a failure factor.

So as you choose a business model to represent, use the above-mentioned success factors as a benchmark. For my choice, I was able to avoid all of the failure factors. The fact is that my choice was so sound that the only failure factor I had to overcome was myself!
Yep, I was the only variable. Was I going to try this business or was I going to do this business? In the direct marketing arena, once you have sorted the successes from the failures, it always comes down to that choice…TRY or DO. I am not going to attempt to influence your ultimate choice, but when you have made yours, commit yourself to the do and not the try or don’t make the choice at all.

Stay where you are, it may work out. Really… REALLY?

Can The Fear Of Success Cause Me To Fail?

The fear of failure is easy to understand. We all experience it, even if it
is only from time to time (but it is likely more often). Fear of failure is
right there “in your face”. It presents itself right up front and is obvious.
As I said, fear of failure is easy to understand.

But it may be that the fear of success is your biggest obstacle. It is much more insidious and more difficult to identify. The linked article below Lifehack can be very helpful in identifying that you fear success.

Try saying it to yourself, “I am afraid of being successful”, it doesn’t sound right. It sounds counter-intuitive. Check the behaviors, which indicate that you may, indeed, fear success. The article explains some things that you can do. You probably have heard that your subconscious mind is in charge much more than your conscious mind is.

Don’t be afraid of being extraordinary. Having a strong why can help you overcome the fear of success. Revisit your why often or, more importantly, write it down and keep it in front of you where you will see it often. You and what you can do for you is powerful beyond measure.

If you work hard doing results producing activities, becoming successful is inevitable. You will have your share of failures. It is just part of life. Believing that you deserve or even are entitled to success can make it all happen. It all begins with you. Don’t fear to become rich, standing out or change. Don’t avoid doing two things every day that will lead you to become the awesome you that is within you.

Lifehack article:  Can the fear of success cause me to fail?/


Something to ponder:

In the Spring of 2000, Netflix’s CEO tried to form an alliance with Blockbuster Video (remember them?) Netflix offered 49% of their company to Blockbuster and the two companies would become one. Blockbuster would still have the brick and mortar buildings to rent out DVD’s and Netflix would be used to send out DVD’s though the mail.

Blockbuster basically laughed Netflix out of the meeting and passed on the offer because they didn’t understand the business model.

Are you being left behind on an opportunity because you don’t understand it?

Things are changing faster than ever before. Old ways of doing business are dying daily. Don’t be left behind!

Just because you haven’t shopped or don’t shop online for your household items YET doesn’t mean it won’t be EXACTLY what your busy life is looking for!

I love shopping online for all of my household items, let me help you get started.

#whyilovewellness