Thinking About the Freedom of a Home Based Business?

THINK, THEN DO.
The recent demise of several companies that used network marketing (or a facsimile) to sell their products to consumers, led me to reflect on the reasons that these, and many other companies, like them, fail.

Having been associated with a Consumer Direct Marketing business (a successful one) myself for more than 10 years makes me, at least somewhat, qualified to share some of my observations. I became an independent marketing executive with my company after being introduced by my enroller to the 12 success factors that portend a successful company and personal career with that company. My company possessed them all, so I was encouraged.

But in reflecting on the companies that have failed in the past, both long ago and recently, I came to a conclusion that, if there were success factors, there must be failure factors, as well. Some of these are simply reciprocals of the success factors, which would make it easy. As you and I both know, nothing comes easy, so I’m sharing a few of “think out loud” thoughts here. 

First, if the company you are considering is a pyramid business model—where only a few early “fortunates” will prosper—it is, first of all, illegal and finally, destined to fail, just because of the structure. It’s not the shape, because most direct marketing businesses have the “shape” of a pyramid. The downfall of the pyramid model is that the preponderance of compensation is not based on product sales, but on signing up others at a significant fee or large unsold product commitments. Don’t go there.

Another failure factor: a company that offers one or two products (even if size and applications vary). A company with a large variety of products and product categories that embrace duplicated, family spending; budget allocations that are already being made; offer an opportunity to expand your approach market exponentially, and your potential for success, greatly. However, a wide variety of products aren’t enough—the products must be higher in quality or unique in valuable ways and they MUST be competitively priced with their alternatives. Unique, superior, competitively priced products are what make the Consumer Direct Marketing model work.

A start-up company is sometimes a good bet in the technology/software business, but is almost never a good bet when it comes to consumer goods. A company with no history is using YOU to test every idea. Unless you enjoy being a lab rat, avoid this environment.

Another factor to examine is the company’s balance sheet (you will have to source that for yourself since that likely will not be shared).
Next, is the company you are considering partnering with carrying bundles of unexplainable debt? If so, their future may be in doubt, and therefore, so is yours.

So a definite failure factor is unfunded spending in a business, as it is in our personal lives.

I’m happy to say the company I represent has absolutely no debt—as in zero—even in capital investments. So a definite “failure factor” is unfunded spending in a business, as it is in our personal lives.

Now let’s talk about the effort you invest in creating a consumer, it is considerable, particularly if you do a more than adequate job explaining your products and your business. If the association you are considering allows you to continue benefiting from those efforts in the form of continuing residual income, those efforts are (or eventually will be) worth it. But, there are many direct marketing models that provide breakaways, which simply means the money your consumer is still spending, is not enriching you any longer. Call me crazy, but that’s not a good deal, and certainly, qualifies as a failure factor.

So as you choose a business model to represent, use the above-mentioned success factors as a benchmark. For my choice, I was able to avoid all of the failure factors. The fact is that my choice was so sound that the only failure factor I had to overcome was myself!
Yep, I was the only variable. Was I going to try this business or was I going to do this business? In the direct marketing arena, once you have sorted the successes from the failures, it always comes down to that choice…TRY or DO. I am not going to attempt to influence your ultimate choice, but when you have made yours, commit yourself to the do and not the try or don’t make the choice at all.

Stay where you are, it may work out. Really… REALLY?

Five Critical Roles In Your Business

As you begin to establish your new business, there are critical roles that must be fulfilled in order to assure or at least give you a bigger chance of success. If you have the luxury of a large, quality pool of team members from which to choose, you may have these resources on your existing team.

Most new businesses do not have the advantage of having existing team members that can accomplish these tasks, so the alternative is that you must fill these roles yourself with an eye to recruit with these necessary roles in mind. The below article from Forbes tells us that these roles must be filled and identifies what they are and why they are indispensable.

You are the “de-facto” leader as a founder of your business. As its primary coach, you must lead in a way that creates love and respect for the way that you lead. Your first task is to find an “expert” who knows the industry, the market, and the products and is able to communicate those to the rest of the team.

The financial guru who keeps track of the income matrices and expenses that the team deems worthy of taking on. This person may be domestic to the team or be an external resource. Most entrepreneurs are busy with the everyday tasks of being leaders, so there is a need for a strategist who is skilled at navigating the future and guiding the enterprise into a profitable and fulfilling enterprise.

Finally, there is a need for the executer that takes ownership of the company’s plans and monitors their progress in the day-to-day operation. The executer understands, fully, the company’s expectations and how they are performing from one day, one week, one month and one year to the next. The executer knows what needs to be done, when and how.

As we have said, earlier, sometimes in start-up and new business endeavors these roles must be filled by the founder with an eye to the future as you recruit for your team. A lot of work in the beginning and the use of some outside resources that are available to you can fill those roles in the short or even the long-term and can lead to great things in your business.

www.forbes.com/sites/alanhall/2013/03/30/five-critical-team-members-for-business-success/#1f775e42ad90

What you should know if you use bleach

I don’t know about you, but I really am not a fan of those bleach commercials. You know, the ones where they tell you that to get something clean, you need to use bleach. Otherwise, you’re not cleaning properly, because bleach is the only thing can can get your house clean, fresh and bacteria free.

Common household bleach (sodium hydroxide) can be found in a variety of household products in both liquid and granular form and is not, technically speaking, considered corrosive or toxic, even if ingested. However, bleach exposure  is highly irritating and corrosive to the eyes, mouth and lungs. Fumes from bleach are very potent, as you can tell by the smell, and when inhaled can cause nervous system and brain damage, individuals with asthma or other breathing problems are particularly susceptible. In fact, inhaling the fumes is potentially carcinogenic.

Dermal contact of bleach can cause rash and burning. The longer the bleach is left on your skin,  the more likely it is that you will begin to experience burning, itching and other types of irritation. If the bleach is left on your skin for an inordinately long period of time, it can cause pigment lightening and permanent tissue damage.

Serious side effects of using bleach can include respiratory problems, skin burns, damage to the nervous system, asthma flares, extreme headaches, migraines, and vomiting. Inhalation of chlorine gas or drinking highly concentrated sources of chlorine (such as household bleach) can lead to vomiting, coma, and even death.

Athough it is not considered “technically toxic” stories abound concerning bleach and the side effects.

From the “Pharmaceutical Press”: A young girl had suffered episodes of vomiting, abdominal pain, and bronchopneumonia over a period of a year which was finally traced to her habit of sucking socks that had been bleached.

From Clinical Toxicology of Commercial Products:  An 18 month old girl who swallowed a “few tablespoons” of liquid household bleach coughed, choked and vomited. Promptly thereafter she became lethargic and was admitted to a local hospital in a state of coma. Death occurred 19 hours after ingestion.

Why would you add a half cup of chemical toxins to your load of laundry?
Well, that’s what you’re doing when you add Clorox® Bleach to your wash. The culprit in Clorox Bleach is chlorine—that toxic chemical with vapors irritating to your eyes and damaging to your respiratory system. Products with the word bleach in its name obviously contain bleach, however; a variety of products contain bleach and it may not be obvious at first glance, or smell. Some examples are: Drano, Tilex, Palmolive, and Cascade.

The statistics are startling.

An estimated 61% of toilet bowl cleaners use chlorine bleach. Another 26% of adults use chlorine bleach directly in their toilets. That means 87% of all toilets are being cleaned with a known poison that is then flushed into city water systems. That water must then be treated with more chemicals before being released into our water ways.

Not only can bleach be toxic, but it can increase my risk of an asthma attack and make the condition worse, as well as lead to COPD or cancer. I admit it, I was an ardent user of bleach until I decided to spend time reading labels and go green 15 years ago when I discovered a manufacturer providing greener products through an online shopping club.

I now use an EPA-registered botanical disinfectant, powered by thyme oil and citric acid, which kills over 99.9% of common household germs—no caustic chlorine bleach or quats required. I admit disinfecting my home has never been easier! For toilets, there’s an alternative powered by organic cleaners and thyme oil that has the same environmental impact as a bowl of lemons. It cleans beautifully, and smells great. I found a great way to get my home even cleaner than using bleach and my cleansers smell so much better! I know my home is safer too.

The link to the article below offers alternatives to using bleach in your laundry:

It’s time to break up with bleach and move up to MelaBrite Plus Oxi!

Switching stores and switching from bleach allowed me to get rid of a lot more than just the stains and dirt, it got rid of Ammonia; Chlorine Bleach; Petroleum Distillates; Gloves; Toxic Ingredients; no special ventilation is required and I have NO WORRIES!

Facing Fear

Fear (and not facing it) can degenerate your ability to succeed, in life, in business, and in your personal relationships. Fear is not the enemy, your inability to face it and challenge it is.

This article from “Help Scout” helps explain how fear can actually be your friend and how facing it often can be one of the greatest tools to achieving all the things that you consider success.

You have heard the term “comfort zone” numerous times and it is understandable that we all tend to cuddle in its’ warm embrace. IT IS COMFORTABLE. At the same time, that feeling of “being OK” is not that at all.

Fear is actually your friend. We all feel fear. It is NOT unique to you. Conquering it is the gateway to business success and life’s quality achievements. The fearful are punished as often as the bold. The difference is the bold gave themselves a chance.

Fear actually makes us do the opposite of what is best for us. The pain that facing fear causes is nothing compared to the gratification that facing and conquering it generates. Facing that needle, so that I may be immune to an illness or making that phone call for the appointment that can convert a new customer are better for me in the long-run and the long-term benefits far outweigh the prick of the needle or the anxiety that your finger dialing that number cause.

www.helpscout.net/blog/do-things-that-scare-you/

Lessons to learn from water

Water a most important resource. Important because it is needed for life to exist. Yet only 2.5% of water on the Earth is fresh water, and more than two-thirds of this is frozen in glaciers and polar ice caps. That means almost all of the water on Earth, more than 97 percent of it, is seawater in the oceans.

Water is also quite powerful. Longtime coastal community residents know the danger of water and storm surge all too well. If you ask coastal residents, ones who’ve experienced dozens of ocean storms, what their memories are of the most destructive storm surge or water events, you likely won’t hear them rattle off any hurricane names. It’s the large winter ocean storms that release a flood of bad memories.

Water can be a deadly enemy, yet it still serve as an essential component in our lives because over 70% of our body is made of it and we can’t survive a week without it.

Since  it is a vital part of life, we can learn a few lessons from water to apply to our everyday lives. Here are six of the best:

    1. Boiling water softens potatoes and hardens eggs.
      Its about what you’re made of; not your circumstances.
    2. Don’t water the concrete. Nothing grows there.
      Stay focused on doing what matters most.
    3. Don’t water yourself down, because you’ll be less palatable to yourself and cheating those who matter. Don’t water yourself down, simply because someone can’t handle you pure, undiluted and 100% proof.
    4. At 211 degrees fahrenheit, water doesn’t do very much, but at 212 degrees its boils and produces steam which can power trains weighing over 500 tons. That’s a change in temperature of less than half a percent. Small differences in behavior can create huge changes in results.
    5. Ships don’t sink because of the water around them. They sink because of the water that gets in them. Be careful who you let into your head.
      And finally…
    6. When life pees on you, remember the words of Billy Connolly who said, “Todays rain, is tomorrows whisky.”

Household Items can be Dangerous

You have probably read about the new “trend” on the Internet. Young adults (teenagers) actually ingesting Tide laundry pods on digital videos. The article below from FOX Business will give you some gruesome details. Solving this problem is about common sense in our teens.

While common sense and mentoring can solve this practice, there are other dangers that exist in our homes that we expose ourselves and our families to that are not as obvious. More importantly, we voluntarily take these risks in the name of cleanliness and convenience.

If I were to take you into a grocery or drug store where you buy many of your household cleaning products, in a blindfold, your nose would direct you to the aisle where the cleaning products were displayed. The chemicals in these products fill the air with scents…and TOXINS.

The other article from House Beautiful explains how some of the household items expose our families and homes to unknown dangers. In a world of “going green”, it is counter-intuitive to continue exposing our domestic environment to these unnecessary risks.

There is a reason why many traditional products are equipped with “child-proof” packaging and warnings that guard against manufacturer liability as much as consumer safety. Be aware of the chances you take every day. Breathing and exposing skin to these products presents the real possibility of risks to your health. Everything from skin cancer to respiratory or gastrointestinal infections are just some of the possibilities.

I learned of a manufacturer that I can actually purchase directly from for products I use every day WITHOUT all the toxins. I have been getting my products, like laundry detergent, from them for a while now. I absolutely love how well they work. I’ve learned that cleaning products do not have to have skull and bones and child-proof safety caps on them to be effective.  As adults, we can take all the safety precautions in the world and a child will still figure out how to access things they shouldn’t! We should not have to worry about making a trip to the hospital if that happens. And thanks to the manufacturer I purchase from, I don’t worry. 

http://www.foxnews.com/health/2018/01/22/utah-state-university-student-hospitalized-after-eating-tide-pod.html

http://www.housebeautiful.com/lifestyle/cleaning-tips/tips/a1492/dangerous-household-items/

Wellness Consultants Wanted

Part-time Wellness Consultants needed!

We are expanding rapidly and looking for more at-home representatives to enroll and help new members. Great opportunity for stay-at-home Moms, Dads, singles, retirees, or anyone looking for extra cash or to replace their income!
We are an affiliate marketing company—there is no selling involved and no collecting of any money. The hours are flexible and can be done alongside a full-time position as well as around your schedule. We are approved by the Better Business Bureau with a A+ rate and the Torch award. No sales and No inventory!

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Inter-independence

From the time that we were children, we were encouraged to learn and BE independent (self-reliant). As we move forward in our professional lives we may find that it doesn’t work as well as our parents intended.

You may want to explore some alternatives that actually make your search for business success and satisfaction more efficient and effective. Inter-independence is the combination of being independent while also being interdependent. The new economy, as the below article from “Authentic Organizations”, is discussed in some detail.

Even if you only examine the contemporary phenomenon of social media, you will find that we always depend on others and their input and information. It is a matter of the “you” and the “me” are becoming less important and the “we” is becoming the emphasis. In order to achieve your goals more effectively, it becomes more important to work WITH each other and HELP each other.

The company I’m associated with regards the dimension of helping others as so important it has incorporated it into its’ mission statement. In today’s new economy, even for a small business, independence is a myth and self-reliance is a bad strategy. I am an “independent businessperson”, but I am totally reliant on other independent business people with whom I work doing their job so that I can achieve my goals.

http://authenticorganizations.com/harquail/2012/06/15/self-reliance-versus-interdependence-in-the-boost-economy/#sthash.phsOMvIF.dpb

Growth In E-Commerce Fuels Sam’s Closings

Shifts in purchasing from “brick and mortar” to e-commerce are undeniable, as the below article from Business Insider articulates. E-commerce sales are up by 15.5% from just a year ago. It predicts it will continue to take market share in the future.

This also factors in certain purchases that are not conducive to online purchase for various reasons. Those “resistant” sectors make up about 54% of total retail sales, so, for now, the growth of e-commerce is based on about 46% of available markets of conquest.

The resistant sectors include: new and used vehicle sales 21% (searching and pricing do not include purchasing), grocery and beverage purchases 12.6% (although some chains are taking a second pass at converting this sector with improved logistics methodology), gasoline sales 8%, and restaurant and bar purchases 12%.

Recently, it was announced that Sam’s Club, a division of Walmart, has made the decision to close 63 of its sales locations. It will convert about a dozen of those locations into—yes, you guessed it—internet sales warehouses, the USA Today inclusion below will give you the details.

It certainly looks like we can look forward to more closings of brick and mortar operations as we move into the future because of additional penetration. Although this process will be slow, it will be further fueled by retailers figuring out ways (and they will) to convert those “resistant” markets, over time.

What all this indicates is that businesses are finally catching up to the forward thinkers of the world. The company I purchase from started over 30-years ago with an e-commerce philosophy and is now one of the largest in the world with over $2 billion in annual revenue. Forward thinkers with amazing products and shopping options…just a few of the many reasons I love shopping there!

www.businessinsider.com/nothing-can-stop-the-shift-to-online-shopping-2017-11

www.usatoday.com/story/money/2018/01/11/sams-club-closing-dozens-stores-reports-say/1024986001/

Appointment Setters Wanted

My company is in need of ambitious, computer-savvy people available to work from home. This opportunity is only available to people in the USA or Canada who have a computer or smart phone. Startup extremely inexpensive.  Monthly pay for serious workers!

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